Content manager · Working remotely from the Atlantic coast of Asturias
Content manager and SEO copywriter for German-language websites and shops
I’m Isabelle and I look after the content on your website. I plan topics, revise existing pages, write new copy and publish everything directly in WordPress, Shopify or Drupal. That way your website stays up to date and you don’t have to take care of it yourself.
Native German speaker · Content in German, English and Spanish · Available during Central European business hours
Experience from projects for
Selectra · FINN · FEWOlino · emissimo · premiumXL · Dr. Ruiz · Free Patterns · Urlaub in Asturien · venforce · Ailola Madrid
I have also worked on agency projects for brands such as BetterHelp and eDreams.
When you need help with your content
Your new website is ready, but the copy is missing.
Design and tech are done, but the content is lagging behind. I write your homepage, service pages and About page so that they suit you and are found on Google.
Your rankings are dropping.
Many articles were good once and have become outdated over time. I review your content, bring it up to date and turn weak pages into strong ones again.
Nobody has time to maintain the content.
Finished texts just sit there instead of going live. I publish them directly in your CMS and also take care of meta data, images and internal links.
You want to reach customers in Germany.
Your company is based in Spain or another country and needs content that doesn’t sound translated. As a native German speaker living in Spain, I write it directly in German.
Content management and website maintenance
I take care of your content so you don’t have to.
Good content doesn’t happen on the side. It needs someone who keeps the overview, plans topics and makes sure texts actually go live. That is exactly what I do for you, either on an ongoing monthly basis or for a single project such as a relaunch.
Editorial calendar
I plan topics based on keyword research and keep track of which content goes live when.
Publishing in your CMS
I add copy, images and meta data directly to your website. You no longer have to copy or format anything.
Updating old content
I revise older articles, product copy and category pages before they lose visibility on Google.
Monitoring
In Google Search Console and Ahrefs I can see which pages are growing and where things are stuck. That tells me what to do next.
Briefings and coordination
I write briefings, coordinate with your team and manage freelancers and translators.
Structure and internal links
I make sure your content is linked in a meaningful way and visitors quickly find what they are looking for.
What else I can do for you
SEO copy and blog articles
I write blog articles, guides, category pages and landing pages. Every text starts with keyword research in Ahrefs and a brief in SurferSEO.
Relaunch and CMS migration
Moving to a new system or rebuilding your website? I migrate your content, revise it along the way and make sure no rankings are lost.
Content audit and optimisation
I analyse your existing pages with Google Search Console and Ahrefs. You get a clear list of which content to revise, merge or rewrite.
German content for international companies
You have content in English or Spanish and want to offer it in German? I don’t translate word for word. I rewrite it for the German market, including the right keywords.
Hi, I’m Isabelle
I have been working as a content manager, SEO copywriter and editor for more than five years. As Content & SEO Manager at Cyrus Digital, I was responsible for editorial calendars and looked after clients. I have also written SEO copy on energy and telecommunications for Selectra and created articles for FINN. On top of that come agency projects for brands such as BetterHelp and eDreams.
Today I live in Gijón in northern Spain and work regular Central European business hours. Alongside my freelance work, I founded the content agency Contenist.
5+ years
of experience in SEO and content
3 languages
German, English and Spanish
5 systems
WordPress, Shopify, Drupal, Magento and Webflow
How we work together
01
Getting to know each other
You tell me by email or on a call what you have in mind. I ask about your target audience, your goals and your timeline.
02
Quote
You get a clear fixed-price quote, so you know from the start what the project will cost.
03
Research and writing
I research keywords and competitors and write your copy. You get the meta title and meta description included.
04
Feedback and publishing
You read the text and give me feedback. If you like, I then publish it directly on your website.
What my clients say
“Isabelle stands out for her exceptional professionalism and her commitment to high-quality work. She has a deep understanding of how SEO works.”
Stefanie Schäffer, Senior SEO Manager DE at Selectra (translated from German)
“The SEO copy exceeded my expectations. It is well written, perfectly tailored to my target audience and achieved measurable results on Google after a short time.”
Dr. Javier Ruiz-Díaz, independent orthopaedic surgeon (translated from German)
“Working with Isabelle was professional and straightforward. We have now been working together for more than two years. After a while, our visibility on Google improved noticeably.”
Meinhard Bundschuh, CEO at BS Holding (translated from German)
Frequently asked questions
What does a content manager do?
A content manager plans, creates and maintains the content of a website. She keeps an eye on the editorial calendar, coordinates with everyone involved and makes sure content is up to date and optimised for Google. For many companies a full-time position isn’t worth it, so I take on this role as a freelancer.
Can I book you for ongoing website maintenance?
Yes. Content management works best when someone looks after it continuously. Together we define which tasks I take on each month, and you pay a fixed monthly price.
How much does a content manager or SEO copywriter cost?
That depends on the scope and the amount of research. After a short conversation, I send you a fixed-price quote. If you prefer to book a fixed package right away, you will find blog articles, website copy and content subscriptions at my agency Contenist.
Can you publish the content directly on my website?
Yes, gladly. I work with WordPress, Shopify, Drupal, Magento and Webflow. I add the copy, set the meta data and insert images and internal links.
Do you also work for agencies?
Yes. I support agencies as a freelance copywriter when they lack capacity or a project needs a native German speaker. I familiarise myself with briefings and style guides independently.
Do you write your content with AI?
I use AI tools such as ChatGPT and Claude for research and ideas. But I review and revise every text myself so that the facts are correct and it sounds like your brand.
Does it make a difference that you live in Spain?
Nothing changes for you. I work Central European business hours and am available by email and call. If your company is based in Spain, it’s even an advantage because we can also communicate in Spanish.
Would you prefer a fixed package?
You can find fixed-price blog subscriptions, content audits and SEO support at my agency Contenist.
Let’s talk.
Tell me briefly what it’s about and I’ll get back to you as soon as possible.