Content management and website maintenance
Content management for your website: I take care of your content
Many websites launch with good copy and are then forgotten. I make sure your content stays up to date, new articles go live regularly and everything is neatly set up in your CMS. You keep the overview without having to handle every detail yourself.
Does this sound familiar?
The blog has gone quiet
At first, new articles went live regularly. But nothing has happened for months.
The content is outdated
Prices, contacts or offers are no longer correct. Nobody knows exactly which pages are affected.
Copy is left unpublished
Finished copy simply doesn’t get published because nobody has time to add it to the site with images and meta data.
Nobody feels responsible
Everyone looks after the website a little, and in the end nobody does it properly.
What’s included
What I take on as your content manager
Content management covers planning, creating, publishing and maintaining your content. We decide together which of these tasks I take on.
Editorial calendar
I plan topics based on keyword research and keep track of which content goes live when.
Publishing in your CMS
I add copy, images and meta data directly to your website and make sure everything is cleanly formatted.
Updating old content
I revise older articles, product copy and category pages before they lose visibility on Google.
Creating new content
I write new blog articles, guides and landing pages or revise copy supplied by your team.
Monitoring
In Google Search Console and Ahrefs I can see which pages are growing and where things are stuck. That tells me what to do next.
Briefings and coordination
I write briefings, coordinate with your team and manage freelancers and translators.
Structure and internal links
I make sure your content is linked in a meaningful way and visitors quickly find what they are looking for.
Cleaning up
I merge, redirect or delete outdated or duplicate pages so your website stays clear and tidy.
Multilingual content
Do you also need content in English or Spanish? I coordinate the translation and maintain all language versions.
Good to know: Besides the content, I can also take care of plugin updates in your CMS on request. Hosting remains with your hosting provider.
How content management works
01
Review
I look at your website, your content and your numbers so we can see where you stand right now.
02
Plan
Together we decide which tasks I take on and which topics are coming up over the next few months.
03
Execution
I write, revise and maintain your content according to plan. You approve the copy before it goes live.
04
Review meeting
We regularly look at what worked and adjust the plan.
Ongoing or as a project
Ongoing support
I look after your content every month. We agree on the scope together, and you pay a fixed monthly price. This works well if you want your website to grow steadily.
Single project
Need help with a relaunch, a major update or cleaning up old content? Then you get a fixed-price quote for exactly that project.
Why a freelance content manager?
For many small and medium-sized businesses, a dedicated content management position isn’t worth it. An agency is often expensive, and you rarely talk to the person who actually works on your content.
With me, you have one dedicated contact who knows your website and takes care of everything. For more than five years I have worked in content management and SEO as a Content & SEO Manager for German and Dutch agencies.
Systems I currently work with
- WordPress
- Shopify
- Drupal
- Magento
- Webflow
Also possible
TYPO3, Joomla, Contao, Wix, Jimdo, Squarespace, HubSpot CMS, WooCommerce and Shopware
Tools
- Google Search Console and Google Analytics
- Ahrefs and SurferSEO
- Asana, Notion and Monday.com
Frequently asked questions about content management
What is the difference between content management and website maintenance?
The terms are often used interchangeably. Content management is about the content itself, meaning copy, images, structure and the editorial calendar. Website maintenance can also include technical tasks such as updates. I handle the content and, on request, plugin updates, but not hosting.
Do I need a particular CMS?
No. I work most often with WordPress, Shopify, Drupal, Magento and Webflow. I also have basic knowledge of TYPO3, Joomla, Contao, Wix, Jimdo, Squarespace, HubSpot CMS, WooCommerce and Shopware.
Do I have to approve every text?
That’s up to you. You can read new copy before it goes live. Small updates such as changed prices or new images I can also make directly if you prefer.
How much does content management cost?
That depends on how many tasks I take on each month. After a short conversation you receive a quote with a fixed monthly price. You can also find fixed packages at my agency Contenist.
Shall I take care of your content?
Tell me briefly how your website is set up and where things are stuck. I’ll get back to you as soon as possible.