References
References and projects: content that gets found
Here you’ll find a selection of projects I have worked on as a content manager and SEO copywriter. The topics range from medicine and energy to sewing tutorials.
What my clients say
“Isabelle stands out for her exceptional professionalism and her commitment to high-quality work. She has a deep understanding of how SEO works.”
Stefanie Schäffer, Senior SEO Manager DE at Selectra (translated from German)
“The SEO copy exceeded my expectations. It is well written, perfectly tailored to my target audience and achieved measurable results on Google after a short time.”
Dr. Javier Ruiz-Díaz, independent orthopaedic surgeon (translated from German)
“Working with Isabelle was professional and straightforward. We have now been working together for more than two years. After a while, our visibility on Google improved noticeably.”
Meinhard Bundschuh, CEO at BS Holding (translated from German)
Results in numbers
Three projects whose development I supported over a long period. The figures come from Ahrefs.
Client project · Consulting
BS Holding: 90 times more visitors from Google
BS Holding advises people who want to emigrate to Cyprus. From July 2023 to October 2025 I managed the website’s content. I wrote new guides, restructured the categories and continuously optimised existing pages.
- From 16 to 1,432 visitors a month from Google
- Steady growth over 28 months
- New articles based on keyword research and SurferSEO
Client project · Energy and telecommunications
Selectra.at: more than twice as many visitors
Selectra is a comparison portal for electricity, gas and internet. From September 2022 to July 2023 I first updated existing content for Selectra.at and then wrote new guides. During that time, the website’s traffic from Google more than doubled.
- From 14,172 to 29,754 visitors a month
- Up 110 percent in ten months
- Updated existing content and new guides
Own project · Crafts
Free Patterns: from 0 to almost 6,000 visitors
Free Patterns is my own blog with free sewing patterns, sewing tips and a sewing glossary. I launched it in April 2017 and built it entirely myself. After about a year, more than 4,700 visitors a month were already coming from Google. The blog paid for most of my studies.
- Almost 6,000 visitors a month after 15 months
- More than 1,400 pages indexed on Google
- More than 75,000 impressions a month
More projects
Medicine
Patient guides for an orthopaedic surgeon
For Dr. Javier Ruiz-Díaz I revised guide pages on sports traumatology and optimised them for Google. The copy explains complex topics in a way patients can understand.
- Revision of existing guide pages
- Keyword research and SEO optimisation
- Publishing directly in WordPress
Mobility
SEO copy for the car subscription company FINN
For FINN I created articles for a year and optimised existing content for Google.
- New articles about car subscriptions
- Optimising existing copy for Google
Industry
Product copy for a pallet manufacturer
For a Dutch manufacturer of plastic pallets I wrote product copy in German, based on a dedicated style guide covering tone of voice and technical terms.
- German product copy
- Working to a brand style guide
- Technical terms explained clearly
More clients and projects
FEWOlino · emissimo · premiumXL · Urlaub in Asturien · venforce · Ailola Madrid
I have also worked on agency projects for brands such as BetterHelp and eDreams.
Should your project be next?
Tell me what it’s about and I’ll tell you how I can help.