About me
Hi, I’m Isabelle, your content manager and SEO copywriter
I’m a native German speaker, I live on the Atlantic coast of Asturias, and for more than five years I have been creating content that gets found on Google and that people enjoy reading. Here you can find out how I got here and how I work.
Why I do what I do
I like things to be in order. That’s why a website with outdated pages, duplicate articles and a dormant blog immediately catches my interest. I want to find out which content really helps and prepare it so that it gets found on Google and people enjoy reading it.
For me, both sides belong together. A text that ranks but convinces nobody is just as useless as a beautiful text that nobody finds.
In a nutshell
- More than five years of experience in SEO and content
- Native German speaker
- Fluent in English and Spanish
- Based in Gijón, Asturias
- Available during Central European business hours
My path into content and SEO
2017
My blog Free Patterns
With Free Patterns I discovered my passion for blogging in 2017. That’s where I learned how to plan content, optimise it for Google and maintain it in WordPress. After one year, more than 4,700 visitors a month were already coming from Google, and the blog paid for my studies. That’s how my path into content and SEO began.
Studies
Business Administration
I studied business administration at DIPLOMA Hochschule. There I learned to always think about content from the company’s point of view as well.
2020
Starting out as a freelance copywriter
In 2020 I started offering my services as a freelance copywriter to other companies. I was able to apply what I had learned from my own blog directly to client projects.
2022
SEO copywriter for Selectra
From September 2022 to July 2023 I updated existing content for Selectra.at and wrote new guides on energy and telecommunications. During that time, traffic from Google more than doubled.
2023
Content & SEO Manager at Cyrus Digital
At the agency Cyrus Digital I was responsible for editorial calendars, looked after clients and managed freelancers.
2023
SEO copy for FINN
For the car subscription company FINN I created articles for a year.
2024
Content management for companies and agency projects
Since then I have managed content for various companies and worked on agency projects for brands such as BetterHelp and eDreams. In the same year I became a certified online copywriter with Wortliga.
2024
SEO manager at a Dutch agency
From the end of 2024 I worked as an SEO manager for a Dutch agency.
2026
Founding Contenist
With my agency Contenist I offer blog articles, website copy and content subscriptions as fixed packages. As a freelancer I continue to take on individual projects and ongoing content management.
How I work
Honest
I won’t promise you number-one rankings. I’ll tell you openly what is realistic and where your money is better spent elsewhere.
Clear
I write without marketing fluff. That goes for your copy as well as for my emails to you.
Proactive
I get to grips with your topic on my own and let you know if I notice something on your website.
Reliable
You get your copy on the agreed date. If anything changes, I’ll let you know in good time.
From Asturias for the German market
I live in Gijón in northern Spain, right on the Atlantic and on the Camino de Santiago. Still, I work regular Central European business hours by email, video call and directly in your CMS.
Spain is in the same time zone as Germany, Austria and Switzerland. When you write to me in the morning, I’m at my desk just like you, and no time difference slows us down.
Through my agency Contenist I also work with native Spanish speakers. If your website should also reach Spanish-speaking visitors, we’ll find a solution together.
Qualifications
- Studies in business administration, DIPLOMA Hochschule
- Certified online copywriter, Wortliga
- Google Digital Marketing & E-commerce Certificate
Tools
- WordPress, Shopify, Drupal, Magento, Webflow
- Basic knowledge of TYPO3, Joomla, Contao, Wix, Jimdo, Squarespace, HubSpot CMS, WooCommerce and Shopware
- Ahrefs, SurferSEO, Google Search Console, Google Analytics
- Asana, Notion, Monday.com, Canva
Frequently asked questions
What is the difference between you and Contenist?
Contenist is my agency with fixed packages that you can book online, such as blog subscriptions or website copy. Here on my own website you’ll find me as a freelancer for individual projects and ongoing content management. If you prefer to be billed individually, my hourly rate is €60.
Which industries do you write for?
I have written about many topics, including energy, real estate, telecommunications, mobility, health and travel. I particularly enjoy working on technology, sustainability, nature, travel and finance.
How does working together work?
After an initial conversation you receive a fixed-price quote. Then I research and write, you give feedback, and on request I publish the copy directly on your website.
Enough about me. Let’s talk about your website.
Tell me where you stand right now and I’ll tell you how I can help.